All About the International Truck Logo
Originally marketed to farmers, International Trucks have been built by the International Harvester Company since 1909. Since then, the company has grown to sell trucks worldwide, and has built or assembled trucks in North America, South America, Europe, and more — and in 1986, the company took on its present-day moniker of Navistar International. Below, join the Rechtien International Trucks team for a fascinating look at the evolution of the International Truck logo, and how it reflects the brand’s unique identity over the years.
International Trucks: A Brief History
Technically, the International Harvester Company was founded in 1902 with the merging of McCormick Harvesting Machine Company and Deering Harvester Company. At the time, IHC produced agricultural machinery, construction equipment, trucks, and household and commercial products. Trucks would join the roster in 1909.
In 1985, Tenneco, Inc., purchased the majority of International Harverster’s agricultural division and merged it with a subsidiary, J.I. Case. As per the terms of the merger agreement, International Harvester became Navistar International Corporation in 1986.
Evolution of the International Truck Logo
As International evolved, the International Truck logo grew with it. Here are a few highlights from 1904 to the present day:
- 1914 — The original International Truck logo was simply the word “International” in script. It was frequently seen on slope-nose models of the early 20s, but disappeared when production ceased on those models.
- 1923 — The “triple diamond” logo keeps the word “International”, but changes the font from script to blocky caps. It also adds a blue-and-white diamond graphic element. Over the years, the “International” banner text changed sizes several times, while the pointed edges of the banner itself became more blunt. Initially restricted to S-Series trucks, this version was universal by the end of the decade.
- 1940 — A stylized version of the “triple diamond” introduced a specific color scheme for the first time in International Truck logo history — white outer diamonds, blue center diamond, and black text on a white banner. At the time, the two versions of the “triple diamond” International logo were used interchangeably.
- 1945 — Known as the “man on tractor” International Truck logo, this simplified, red-and-back version superimposes a large lowercase “i” on a large upper case “H” in block letters. It was initially intended for corporate use and for the agricultural division, but it came to be used in reference to the overall International Harvester Corporation.
- 1973 — International updated the “man-on-tractor” logo with a subtle and stylish redesign in 1 973. In this more compact version, the lower left and upper right comers on the center bar of the “H” are curved, lending the logo a more dynamic effect.
- 1986 — International’s rebirth as Navistar was occasion for another logo update. This time, the diamond motif returned, and the company adopted separate logos for the corporation and the International Truck line.
- 2002 — Today’s International Truck logo references the company’s roots, with its retro design flair and emphasis of the classic diamond motif from 1938.
Find Your International Truck for Sale Today
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