Navistar Rebrand

Navistar announced it was officially rebranding as International Motors LLC effective Oct. 1, 2024. The move comes after three years of hard work that included a merger with Traton and finished with the Navistar rebranding. You’ll see that the new company, which offers the same quality products and services that have bolstered the transportation and construction industries for over a century, is more streamlined and focused. 

International Motors LLC has a refreshed logo and distinctive visual identity. The logo is a black-and-white visual representation of a winding road that typifies the routes truckers take in their International vehicles around Ft. Lauderdale and beyond. We are happy to explain more details about the Navistar name change at Rechtien International Trucks

What the Navistar Name Change Means for Your Company

It simply means that the brand is returning to its roots of 120 years ago as International. It will focus on what it does best, which is engineering and producing trucks and buses. One thing the Navistar nameplate did recently was invent the game-changing International® S13® Integrated powertrain that integrates several aspects of running a diesel into one mechanism. It makes job sites around Riveria Beach more efficient so you can get more work done. You’ll find the integrated powertrain on the HV Series redesign, slated to start production in mid-2025. We would be happy to show you these new trucks when they arrive at our locations. 

What Changes Are Coming With the Navistar Rebranding?

Many names will be different with the Navistar name change, although the parts, maintenance, connectivity, and other divisions will still create the top-of-the-line products you need for your company. Technology tools like the OnCommand® Connection and International® 360 will turn into a platform called My International. The all-in-one platform will let you see service contracts, financing, and fleet management in a singular software package based on your company preferences.

What Will Navistar Continue to Do as International Motors?

The Navistar rebranding to International Motors will continue to position it as a top commercial vehicle manufacturer and engineering innovator for many decades far into the future. The company will get back to its roots while it continues to modernize and move to a sustainable, eco-friendly environment. Navistar will improve its ownership solutions for electric vehicles and strengthen International Financial products so you can have the capital you need.

Have More Questions About Navistar Rebranding?

We can answer. Contact us or call 305-888-0111 to talk to us. In the meantime, look over our inventory of new vehicles to see what we can do for your logistics, construction, or transportation needs. We’re happy to help in any way we can.